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The Biggest Mistake Students Make With Email Funnels

Struggling with Email Funnels? Here is the no-BS guide to understanding it, complete with real-world examples and study shortcuts.

E
Emma Watkins · EdTech Specialist
3 min read
The Biggest Mistake Students Make With Email Funnels

Let's be brutally honest: Email Funnels is usually taught terribly in textbooks. You don't need to be a genius to master this; you just need to understand one specific mental model.

Case Study: Failing at Email Funnels

Let's analyze exactly where most students go wrong. When faced with this problem, the intuitive leap is usually the wrong one.

The Wrong Approach: Students will default to sending a pitch in the first email because it feels like a shortcut.

The Right Approach: If you ask for a sale immediately after someone subscribes, they will unsubscribe. The first 3 emails should provide pure value to build authority and trust.

By forcing yourself to do it the right way, even when it takes longer, you guarantee the points on the exam.


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